About Us
The Only Hygiene Partner You'll Ever Need
At Freshstart Distributors, we believe true cleanliness comes from control, care, and commitment. We are a 100% Black-owned BBBEE Level 1 enterprise, founded in 2022 with a vision to redefine hygiene solutions in South Africa and beyond. From our own manufacturing facility in Johannesburg, we control the entire lifecycle of clean: we source raw materials, produce our own range of effective cleaning chemicals, distribute them nationally, and deliver professional cleaning services with our own trained teams.
Deliveries Made
01
Expertise and Experience
02
Committed to Quality
03
Comprehensive Services
Vision and mission
OUR Clear Path Forward
Black Owned
DCS Facilities Served
Our Vision
To be Africa’s champion of integrated hygiene, leading with innovation, empowerment, and excellence in every space we touch.
Our Mission
Providing relevant hygiene solution in compliance with the health and safety standards of South Africa.
Our Core Values
The Six Pillars of Our Promise
Our values guide every formula, every clean, and every partnership. They are our commitment to doing business with purpose, reliability, and respect.
EMPOWERMENT THROUGH ACTION
We seek to empower others to reach their utmost potential
QUALITY WITHOUT COMPROMISE
Is what attract, build and retain relationships with our clients and stakeholders
Accountability, ALWAYS
We take ownership of our actions and behaviour
Respect
Is what strengthen our social intelligence with our stakeholders irrespective of their size, social status or race
Humanity
Whatever the circumstance, our company values remain unshaken and unchanged
Ethics
We conduct every transaction with honesty and integrity, ensuring fairness to our clients, partners, and community.
Our Products
Our Cleaning Portfolio
At Freshstart, we have the ability to “Create it fresh” first time, every time and all the time! We are building our reputation on exceeding customer expectations so talk to us today about solving your hygiene needs.
Our products include but not limited to the following:
Dishwasher
Our powerful & concentrated formula that powers through tough grease while remaining gentle on hands.
Pine Gel
Our premium formula safely cleans multiple surfaces while providing natural disinfectant properties.
Multipurpose Cleaner
This streak-free formula tackles kitchens, bathrooms, glass, and general surfaces with equal efficiency.
Car Shampoo
A gentle, pH-balanced formula that lifts dirt without stripping wax or damaging paint. Leaves a brilliant, streak-free shine with every wash.
Bleach
A powerful disinfectant and stain remover for bathrooms, kitchens, and laundry. Effectively whitens, sanitises, and eliminates tough stains and odours.
Tile Cleaner
Penetrates deep to dissolve soap scum, hard water stains, and grime from tiles and grout lines. Restores brightness without harsh scrubbing.
Drain Cleaner
Unblocks sinks and drains quickly, dissolving hair, soap, and organic matter. Restores free flow and prevents future clogs.
Window Cleaner
Leaves a crystal-clear, streak-free shine on glass, mirrors, and chrome surfaces. Fast-drying and residue-free for a professional finish.
Degreaser
Cuts through heavy grease, oil, and carbon buildup on machinery, garage floors, and industrial kitchens. Powerful yet safe for most surfaces.
Washing Powder
Formulated for deep fabric cleaning and stain removal. Effective in both hard and soft water, leaving clothes fresh and bright.
Hand Wash
Gentle yet effective cleansing that removes dirt and germs while caring for skin. Available in liquid soap, foam, and sanitising gel formats.
Oven Cleaner
Our Standards
HEALTH AND SAFETY AND QUALITY STANDARDS
Freshstart Distributors is uncompromising in its commitment to safety, health and environmental compliance. We strictly adhere to all government and industry regulations. Our integrated safety first culture prioritises hazard identification, proper handling of materials, employee training and emergency preparedness to prevent workplace incidents. In tandem, our quality management system is built on continuous improvement. We rigorously test and monitor our products through external accredited laboratories and enforce strict quality assurance controls at every stage, from production to distribution.
